Celebrating 35 Remarkable Years

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Congratulations Alana Edmunds on 35 years with Gaffney Machinery

It is with immense joy and pride that today we celebrate a remarkable milestone in the career of a lady who embodies dedication, resilience, and expertise – Alana Edmunds. As Alana marks 35 years with Gaffney Machinery, we reflect on the incredible journey she has undertaken and the indelible impact she has left on our organization.

Alana’s journey with Gaffney Machinery began in December 1988, a time when computers were a rarity, and hard work was the cornerstone of success. Starting at the age of 16, fresh from school, Alana joined the accountancy side of the business, under the mentorship of Jack Croome. In those early days, she learned the invaluable lesson that numbers must add up to the cent, and every detail must be meticulously attended to. Alana’s quiet demeanour and unassuming nature were the foundations upon which she built a career that would go on to redefine success in the agricultural machinery industry.

Under the encouragement of Michael Frost, Alana pursued accounting qualifications, a testament to her commitment to excellence. Over the years, she evolved into a versatile professional, adapting to navigate a variety of aspects across the business. From Admin to Payroll, Branch Management to Dealer Principal, General Manager to Sales Management, Alana has worn numerous hats with grace and proficiency. Her contributions extend beyond the administrative realm, as she has played a pivotal role in the growth of Gaffney Machinery from a single branch to three, and the subsequent integration into the AEH Group in recent years.

Alana embarked on a business partnership with Michael Frost, Brendon Franks, and Greg Cahill, later welcoming Andrew White and Jason Parry into the fold. This collaborative effort not only expanded Gaffney Machinery’s reach but also solidified its standing as a prominent player in the industry.

Alana’s dedication to customer satisfaction and delivering high-level service has been instrumental in shaping Gaffney Machinery into the successful agricultural machinery business it is today. Her ability to forge strong relationships with customers and colleagues alike is a testament to her exceptional interpersonal skills.

As we acknowledge Alana’s 35 years of unwavering commitment to the agriculture industry, we, the AEH Group, take immense pride in having such a hardworking and loyal individual as an integral part of our company. Alana’s journey is a story of perseverance, growth, and the relentless pursuit of excellence – qualities that continue to inspire us all.

Congratulations, Alana, on this incredible achievement. May the next chapter of your journey be as rewarding and fulfilling as the years behind you. Here’s to the past, present, and future success of Gaffney Machinery, with Alana at its heart.