New Group Sales Leader

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Agricultural Equipment Holdings has recently appointed Tony ‘Bear’ Lucas as Group Sales Leader for their Central NSW team commencing 1st July 2020.

Tony ‘Bear’ Lucas brings 28 years of experience in the agricultural industry including 2 years as branch leader at our AEH Cowra branch – Cowra Machinery Centre, where he has lead the CMC team to build the reputation of the Cowra Machinery Centre and New Holland brands within the Cowra and surrounding areas.

Asked for a comment, David Thompson Managing Director of AEH Central NSW said, ‘Bear’ has had his finger on the pulse with current trends in the industry, that combined with his extensive sales experience and passion for the AEH group and our customers makes him the perfect fit to strengthen the relationships with our sales teams, branch leaders, customers and manufacturers to ensure stock availability at competitive prices for our entire group.”

Bear is excited to progress into the new role, working with our six Branches and sales teams to promote and deliver agricultural machinery solutions to our customers in the Central West of NSW.

“Although I will still be based in Cowra and will work closely with the CMC team and newly appointed branch leader I am looking forward to getting out and about, meeting new customers, and developing relationships between our customers and their local branch sales teams while also liaising with our many suppliers as well as ensuring our sales team are kept up to date with the latest technology and offerings from manufacturers.” Said Tony “Bear” Lucas.

Agricultural Equipment Holdings is focused on becoming a leader in agricultural machinery sales and service. AEH is committed to ensuring the sustainability of the Australian agricultural machinery industry, investing in existing dealerships across Australia and providing machinery solutions by combining good old-fashioned service levels with innovation and technology to improve the customer experience.

AEH Central NSW, the first company under the AEH banner, is a group of 6 reputable agricultural machinery dealerships across Central West NSW, Cowra Machinery Centre, Forbes Machinery Centre, McPhersons Parts and Service in Parkes, South West Tractors Young, Temora Truck & Tractor & West Wyalong Machinery Centre

AEH Tasmania, recently announced in March this year is made up of 3 dealerships throughout Tasmania, Gaffney Machinery Somerset and Longford with a new location due to be announced in the near future.

Successfully joining forces to collectively offer hundreds of years of experience and will continue to do so by consistently improving their proficiency in this ever-changing industry.

Tony ‘Bear’ Lucas pictured below.